Made to Stick: Why Some Ideas Survive and Others Die

Random House, 2007, Hardcover

Main Features

ISBN13: 9781400064281
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Product Details

Title: Made to Stick: Why Some Ideas Survive and Others Die
Sales Rank: 371 in Books
Author: Chip Heath, Dan Heath
Publisher: Random House, 1 edition, 2007-01-02, Hardcover, 291 pages, ISBN: 1400064287
Package Dimensions: 8.35 x 5.83 x 1.18 inches, 1 pounds

Customer Reviews

Press Conference September 27, 1992: CBS, NBC, ABC, CNN were present as well as front page coverage in USA Today, The Los Angeles Times, and The Washington Post's Style section not to mention the butt of several jokes on late night TV.
Subject: "A medium-sized 'butter' popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and… More reviews

Solid reference for communicating ideas: Made to Stick provides some simple rules to follow for those looking to better sell their ideas. The book doesn't provide any insight into how to develop innovative or creative ideas (nor does it claim to). Instead, the book focuses on how to better communicate the ideas we have so that they are memorable and lasting in the minds of our audience.… More reviews

Make your idea MEMORABLE!: Successful ideas, stories, and products are so because of one thing they all have in common... they're memorable. Something about them has remained lodged in our memory and quite often the thing which has made them memorable is that they are SIMPLE. Let Chip and Dan Heath help you find out how to make your ideas… More reviews

These ideas will stick with me: I really enjoyed this book. I originally rented the audiobook and ended up purchasing a hard copy afterwards that I could use to reference later as needed. The authors have many good points and use excellent examples to make them. The only part I didn't entirely agree with is the inverted pyramid. Yes, it's what they teach journalism students, but… More reviews

A must read for pretty much anyone: Whether you're a teacher, marketeer, butcher, baker, or candlestick maker, you'll get a lot out of this book. More reviews