Made to Stick: Why Some Ideas Survive and Others Die
 | By Chip Heath, Dan Heath Random House, 2007, Hardcover Customer Rating: 325 reviews Recommend |
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- ISBN13: 9781400064281
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
Title: Made to Stick: Why Some Ideas Survive and Others Die
Sales Rank: 418 in Books
Author: Chip Heath, Dan Heath
Publisher: Random House, 1 edition, 2007-01-02, Hardcover, 291 pages, ISBN: 1400064287
Package Dimensions: 8.3 x 5.7 x 1.2 inches, 1.1 pounds
- These ideas will stick with me
- I really enjoyed this book. I originally rented the audiobook and ended up purchasing a hard copy afterwards that I could use to reference later as needed. The authors have many good points and use excellent examples to make them. The only part I didn't entirely agree with is the inverted pyramid. Yes, it's what they teach journalism students, but… More reviews
- A must read for pretty much anyone
- Whether you're a teacher, marketeer, butcher, baker, or candlestick maker, you'll get a lot out of this book. More reviews
- Insightful
- I recommend this book as a useful communication tool. The authors offer a well-researched, well-written take on the subject. Main points are illustrated effectively by examples. There is some redundancy in areas to reiterate their key learning points such as 'the curse of knowledge'. But if the core strategy is repetition, repetition, repetition, then it works well to make these points stick. More reviews
- Fantastic, practical, engaging book
- I couldn't put this book down -- it was so smart, thoughtful, and totally drew me in during the process of reading it. Thanks to the Heath brothers for packing so much wisdom about communication, marketing, and business into one book!… More reviews
- Solid Read
- Must read for every MBA! This is a fast read that sets a good stage for how to market in a world full of advertising. More reviews
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