The Balanced Scorecard: Measures That Drive Performance
 | HBR OnPoint Enhanced EditionBy Robert S. Kaplan, David P. Norton Harvard Business Review, 2000, Digital |
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During a year-long research project, the authors developed a "balanced scorecard" performance measurement system that allows executives to view a company from several perspectives simultaneously. The scorecard includes financial measures that reveal the results of actions already taken, as well as three sets of operational measures that show customer satisfaction, internal processes, and the organization's ability to learn and improve. Creating a balanced scorecard requires translating a company's strategy and mission statement into specific goals and measures. Managers then track those measures as they work toward their goals.
Title: The Balanced Scorecard: Measures That Drive Performance (HBR OnPoint Enhanced Edition)
Sales Rank: 204408 in Books
Author: Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Review, 2000-02-01, Digital, 11 pages
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