Planning as Learning
 | Harvard Business Review, 1988, Digital |
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Long-lived companies adapt themselves to the business environment. They develop when times are good and switch to a survival mode when times are turbulent. And they are successful at it because they have senior executives who learn quickly and act effectively. Teaching is too often ineffective. Changing or suspending the corporate rules works a lot better. What-if scenarios, computer modeling, and interaction with consultants help managers stay in tune with an inconsistent world.
Title: Planning as Learning
Sales Rank: 767746 in Books
Author: Arie P. De Geus
Publisher: Harvard Business Review, 1988-03-01, Digital, 6 pages
- Learning faster is only sustainable competitive advantage
- Arie P. de Geus was Head of Planning for the Royal Dutch/Shell Group when this article was published in March-April 1988.
This article is based on a survey of 30 companies that had been in business for more than 75 years. "What impressed us most was their ability to live in harmony with the business environment, to switch from survival mode when times were turbulent to a self-development… More reviews
