Advertising: 11 Insights from Creative Directors
 | By Robin Landa Amazon, 2006, Digital |
|---|
When I was an aspiring art director, I wanted to make-ads-look-like-ads. That's the impulse of most every beginner. As soon as I realized that it's only the ads that don't look or sound like ads that grab the viewer's attention, I sought out every word of advice about creative advertising I could find. Defy convention was the first directive I learned. That first astute directive from Bob Mitchell made me eager to gather more from every creative director I ever worked for, interviewed or met. It's been a career-long pursuit. Recently, when I conducted research for Advertising By Design and the third edition of Graphic Design Solutions, I collected yet more wisdom from award-winning creative directors; in this Amazon Short are some insights from my cherished collection.
Title: Advertising: 11 Insights from Creative Directors
Sales Rank: 675917 in Books
Author: Robin Landa
Publisher: Amazon, 2006-11-10, Digital, 15 pages
- An enjoyable pithy collection of insights
- Not only are the insights into advertising extremely useful, this article was thoroughly entertaining. And there were definitely more than 11 insights. More reviews
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