That's not a Woman Baby, That's a MAN!
 | By Tom Jordan Amazon, 2007, Digital |
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Product Description
There have been dozens of books on marketing to women. And the insight is great, but there has been little proof that the observations are accurate. We decided to test current commercials and find out what does, or don't resonate with women. Plus, there has been an assumption that to reach women successfully you have to have women creating your ads. That's not always the case.
Product Details
Title: That's not a Woman Baby, That's a MAN!
Sales Rank: 718119 in Books
Author: Tom Jordan
Publisher: Amazon, 2007-11-13, Digital, 24 pages
Customer Reviews
- Alessandra T.
- Finally, someone understands how to advertise to women! This short clearly touches on the importance of the female consumer and identifies that women do not respond well to male driven advertising. Jordan's "times zero SM" factor is absolutely brilliant! … More reviews
- Great examples
- This short had some really great examples from someone who finally understands that women are motivated differently than men! More reviews
- Interesting Insights
- This was a quick and interesting read. I'm looking forward to reading about more of his insights when the book is published.
More reviews
- Great ADvice for targeting women
- Readable and enjoyable. This short offers information to help marketers realize that unfortunately there is a formula for advertising to women unsuccessfully. With 80% of all purchase decisions made by women and 70% of all advertising created by men, Jordan makes the case for advertising to women with the right message and right media and provides examples that both… More reviews
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